
Live Generously

Community Impact
Giving back is an important part of who we are. We believe strong communities are built through service, involvement, and consistent support. Our team is proud to invest time, leadership, and resources into organizations and events that strengthen education, families, and local opportunities.
Our team members are actively involved in the community in meaningful ways. Amy serves as a volunteer teacher with Junior Achievement, was the 2026 Women’s Networking Event Chairperson, and is a member of the Wilkommen Committee. Tim serves on several local boards, including the Oak Hills Foundation Board, Oak Hills Operating Board, Sunset Apartments Board, and the New Ulm Area Bowling Association Board. Cole and Maddie are proud sponsors and members of HYPE, and our office is an active member of the New Ulm Chamber of Commerce.
In 2025, we were honored to sponsor the Rolling Thunder Golf Outing, a New Ulm Junior Baseball Association team, and the New Ulm City Bowling Tournament. We also supported several impactful community events and look forward to continuing that support in 2026, including the Tea for Cancer Foundation Gala, JA Big Bowl, Oak Hills Foundation Bowling Tournament Fundraiser, Mingle with a Purpose, the Minnesota Valley Lutheran High School Gala, and the Upper Midwest Classic Baseball Tournament.
Looking ahead, we are proud to be a sponsor of the Cornerstone Lutheran / Mt. Olive Lutheran Gala in March 2026.
We are grateful for the opportunity to serve and support the organizations that make our community a better place to live, work, and grow.

About New Ulm Area Group
When you work with the New Ulm Area Group, you will have an entire team of professionals focusing on what is important to you.
Our practice includes:
• A team approach with guidance based on your values and goals.
• Core values of faith, generosity, integrity, and communication.
• A comprehensive set of solutions, including family and income protection, education funding options, retirement accumulation and distribution strategies, estate planning, and legacy strategies.
• Timely communication, a variety of specialties, and an extensive industry experience.
Click on one of the links below to book an appointment:
Book a meeting with Amy Pearson
Meet Our Team

Tim Reinke
MBA, FIC
Guiding hundreds of families with Thrivent since 2006, Tim specializes in comprehensive retirement planning, investments, estate and tax planning strategies and legacy planning. He’s passionate about helping his clients achieve their financial goals and objectives, be wise with money, and give back to their communities.
When Tim is not working, he enjoys hunting pheasants (with his three labrador retrievers), bowling, golfing, fishing and spending time with family. Tim is very involved in the community and serves on a number of boards and committees in the New Ulm area.
- Title
Associate
- State(s) Licensed
- AZ, FL, IA, MN, MO, MT, NV, SD, WI,
- Website
- https://connect.thrivent.com/tim-reinke
- tim.reinke@thrivent.com
- Phone
- 507-354-4413

Amy Pearson
RICP®, CLTC®
Amy specializes in personalized financial planning, helping clients see the big picture and make confident decisions about their future. Known for her whiteboard skills, she has a knack for turning complex financial solutions into clear easy to understand concepts aligned with her client's goals and values. Her areas of focus include retirement income planning, Social Security strategies, long-term care solutions and tax-efficient legacy planning.
Outside of work, Amy enjoys spending time with her family and being involved in the New Ulm community. She loves traveling and is happiest when she has her next trip on the calendar to look forward to.
- Title
Financial Advisor
- State(s) Licensed
- AZ, CO, FL, IA, MN, MO, MT, NV, SD, TX, UT, WI,
- Website
- https://connect.thrivent.com/amy-pearson
- amy.pearson@thrivent.com
- Phone
- 507-354-4413

Cole Ranweiler
As your guide through life's financial decisions, Cole helps individuals, families, and business owners create personalized strategies focused on financial planning, managed investments, and business solutions. He enjoys building relationships and helping clients turn their goals into things accomplished.
Cole enjoys deer and bear hunting, playing baseball for the New Ulm Brewers, and stopping by George's for a good meal. In his free time, you can find him spending time with family, working on his vehicles and fixing things around his home.
- Title
Financial Advisor
- State(s) Licensed
- MN, TX, WI,
- Website
- https://connect.thrivent.com/cole-ranweiler
- cole.ranweiler@thrivent.com
- Phone
- 507-354-4413

Madeleine Ranweiler
Maddie works behind the scenes to help create a seamless experience for clients, specializing in Medicare support, client service, and making sure nothing falls through the cracks. She enjoys helping turn complex processes into simple, organized solutions.
Outside of work, Maddie loves a good chai tea from Starbucks or Lola's, fall weather, and cheering on THE Ohio State Buckeyes. Most of all, she likes spending time with her husband and staying connected with her family.
- Title
Insurance Associate

Rachel Lang
Rachel is new to the Thrivent team and is excited to support day-to-day operations and to grow with the Thrivent family.
She enjoys being involved with her children’s activities at school, church, and in the community. Rachel, her husband, and their 3 children live just outside of New Ulm and keep busy with their chickens, cats, and all the fun of country living.
- Title
Office Professional

Abigail Schmeling
Abigail is excited to be part of the New Ulm Area Group, where she is committed to providing exceptional service and helping create a seamless experience for our clients.
She has traveled from Rhode Island to be a student at MLC, where she is on track to be a special education teacher. She is often in Mankato, visiting her twin sister at Bethany. Abigail loves movie nights with friends and watching Wild hockey with her dad.
- Title
Office Professional

Emily Mullenbach
Emily helps bring the strategy—and a little personality—to our marketing. She builds thoughtful marketing strategies, creates streamlined and consistent messaging, and keeps our social media purposeful and engaging.
Outside of work, Emily is usually walking, cheering on her girls, listening to a good book, or looking for an excuse to be competitive. She loves hiking somewhere beautiful, playing poker, laughing with her husband, and generally making the most of whatever comes next.
- Title
Marketing Specialist