Skip to main content
  • Thrivent.com
  • MyThrivent
  • Broker Check
Thrivent logo
  • Home
  • About
  • Solutions
  • Insights
  • Events
Contact Me
  • Home
  • About
  • Solutions
  • Insights
  • Events
  • Contact Me
  • Thrivent.com
  • MyThrivent
  • Broker Check

Insights

I've got valuable information and resources to share. Explore away! And check back often.

Image Read Post
Image

Two Invitations. One Mission. I'm honored to share that I've been invited, for the second time, to serve as a panelist at the United States Hispanic Chamber of Commerce National Conference 2026. Being invited once is a privilege. Being invited back is a reminder that leadership is not built by titles. It's built through service, consistency, and the impact we have on others. One lesson I've learned throughout my career: Opportunities rarely come to those who are waiting. They come to those who are preparing. This opportunity is about much more than a speaking engagement. It's about helping entrepreneurs grow, creating opportunities for others, and investing in the next generation of leaders. One of my favorite leadership principles is simple: Leadership is not about how many people follow you. It's about how many leaders you help develop. I'm grateful for the mentors, colleagues, clients, and leaders who have invested in me along the way, and I'm excited to continue serving, learning, and contributing at this year's conference. If you're a leader, entrepreneur, or professional who wants to make an impact while building a meaningful career, I'd love to connect. #USHCC2026 #Leadership #LeadershipDevelopment #HispanicBusiness #Entrepreneurship #CareerGrowth #WomenInLeadership Disclosures: thrivent.com/social

Image

Two Invitations. One Mission. I'm honored to share that I've been invited, for the second time, to serve as a panelist at the United States Hispanic Chamber of Commerce National Conference 2026. Being invited once is a privilege. Being invited back is a reminder that leadership is not built by titles. It's built through service, consistency, and the impact we have on others. One lesson I've learned throughout my career: Opportunities rarely come to those who are waiting. They come to those who are preparing. This opportunity is about much more than a speaking engagement. It's about helping entrepreneurs grow, creating opportunities for others, and investing in the next generation of leaders. One of my favorite leadership principles is simple: Leadership is not about how many people follow you. It's about how many leaders you help develop. I'm grateful for the mentors, colleagues, clients, and leaders who have invested in me along the way, and I'm excited to continue serving, learning, and contributing at this year's conference. If you're a leader, entrepreneur, or professional who wants to make an impact while building a meaningful career, I'd love to connect. #USHCC2026 #Leadership #LeadershipDevelopment #HispanicBusiness #Entrepreneurship #CareerGrowth #WomenInLeadership Disclosures: thrivent.com/social

Image Read Post
Image

Two Invitations. One Mission. I'm honored to share that I've been invited, for the second time, to serve as a panelist at the United States Hispanic Chamber of Commerce National Conference 2026. Being invited once is a privilege. Being invited back is a reminder that leadership is not built by titles. It's built through service, consistency, and the impact we have on others. One lesson I've learned throughout my career: Opportunities rarely come to those who are waiting. They come to those who are preparing. This opportunity is about much more than a speaking engagement. It's about helping entrepreneurs grow, creating opportunities for others, and investing in the next generation of leaders. One of my favorite leadership principles is simple: Leadership is not about how many people follow you. It's about how many leaders you help develop. I'm grateful for the mentors, colleagues, clients, and leaders who have invested in me along the way, and I'm excited to continue serving, learning, and contributing at this year's conference. If you're a leader, entrepreneur, or professional who wants to make an impact while building a meaningful career, I'd love to connect. #USHCC2026 #Leadership #LeadershipDevelopment #HispanicBusiness #Entrepreneurship #CareerGrowth #WomenInLeadership

Image

Two Invitations. One Mission. I'm honored to share that I've been invited, for the second time, to serve as a panelist at the United States Hispanic Chamber of Commerce National Conference 2026. Being invited once is a privilege. Being invited back is a reminder that leadership is not built by titles. It's built through service, consistency, and the impact we have on others. One lesson I've learned throughout my career: Opportunities rarely come to those who are waiting. They come to those who are preparing. This opportunity is about much more than a speaking engagement. It's about helping entrepreneurs grow, creating opportunities for others, and investing in the next generation of leaders. One of my favorite leadership principles is simple: Leadership is not about how many people follow you. It's about how many leaders you help develop. I'm grateful for the mentors, colleagues, clients, and leaders who have invested in me along the way, and I'm excited to continue serving, learning, and contributing at this year's conference. If you're a leader, entrepreneur, or professional who wants to make an impact while building a meaningful career, I'd love to connect. #USHCC2026 #Leadership #LeadershipDevelopment #HispanicBusiness #Entrepreneurship #CareerGrowth #WomenInLeadership

Image Read Post
Image

The "Pain Cave" isn't a place I've only heard about. I've lived there. At the Thrivent Women Conference, Olympic Champion Jessie Diggins shared her philosophy about the Pain Cave; the place where everything in you wants to quit, but growth is still asking you to take one more step. As I listened, I couldn't help but reflect on my own journey. Leaving Ecuador and building a life in a new country. Walking through the pain of divorce. Starting and rebuilding businesses in different industries. Beginning over when it would have been easier to stay where I was. None of those seasons were comfortable. None came with guarantees. But every one of them developed resilience, strengthened my faith, and prepared me for the opportunity to serve others in ways I could never have imagined. I've learned that growth rarely happens in our comfort zone. It happens when we decide to give everything we have, even when the outcome is uncertain. As leaders, we face a similar choice every day: Do we choose comfort, or do we choose growth? The people who make the greatest impact are often the ones willing to embrace challenges with faith, courage, and purpose. Looking back, what felt like my deepest valleys became some of God's greatest training grounds. Maybe the challenge you're facing today isn't holding you back. Maybe it's preparing you for your next calling. Where is your Pain Cave leading you? #Leadership #GrowthMindset #FaithAtWork #ThriventWomenConference #WomenInLeadership #PersonalGrowth #PurposeDriven #LeadershipDevelopment #GiveEverythingYouHave Disclosures: thrivent.com/social

Image

The "Pain Cave" isn't a place I've only heard about. I've lived there. At the Thrivent Women Conference, Olympic Champion Jessie Diggins shared her philosophy about the Pain Cave; the place where everything in you wants to quit, but growth is still asking you to take one more step. As I listened, I couldn't help but reflect on my own journey. Leaving Ecuador and building a life in a new country. Walking through the pain of divorce. Starting and rebuilding businesses in different industries. Beginning over when it would have been easier to stay where I was. None of those seasons were comfortable. None came with guarantees. But every one of them developed resilience, strengthened my faith, and prepared me for the opportunity to serve others in ways I could never have imagined. I've learned that growth rarely happens in our comfort zone. It happens when we decide to give everything we have, even when the outcome is uncertain. As leaders, we face a similar choice every day: Do we choose comfort, or do we choose growth? The people who make the greatest impact are often the ones willing to embrace challenges with faith, courage, and purpose. Looking back, what felt like my deepest valleys became some of God's greatest training grounds. Maybe the challenge you're facing today isn't holding you back. Maybe it's preparing you for your next calling. Where is your Pain Cave leading you? #Leadership #GrowthMindset #FaithAtWork #ThriventWomenConference #WomenInLeadership #PersonalGrowth #PurposeDriven #LeadershipDevelopment #GiveEverythingYouHave Disclosures: thrivent.com/social

Image Read Post
Image

🎙️ This microphone reminds me of my dad. He was a television and radio broadcaster who taught me something that has stayed with me my entire life: Be bold. Use your voice to bring hope and encouragement. Today, my microphone looks different. As a financial advisor and market developer, I have the privilege of helping individuals and families make wise financial decisions that align with their values and purpose. One lesson from my Certified Kingdom Advisor (CKA) training has especially shaped my perspective: don’t just think about Return on Investment (ROI)—think about Return on Life. Your money is a tool to help you live the life God has called you to live. The real question isn’t just, “How much can I earn?” It’s, “What kind of life do I want to create with the resources I’ve been entrusted with?” ✨ What does your best life look like? I’d love to have that conversation with you and explore how your financial decisions can help support the life you truly want to live. Let’s connect https://connect.thrivent.com/sofia-hernandez#contact #FinancialWisdom #ReturnOnLife #FaithAndFinance #PurposeDriven #CertifiedKingdomAdvisor #FinancialPlanning #Legacy #Stewardship See thrivent.com/social for important disclosures. OR Disclosures: thrivent.com/social

Image

🎙️ This microphone reminds me of my dad. He was a television and radio broadcaster who taught me something that has stayed with me my entire life: Be bold. Use your voice to bring hope and encouragement. Today, my microphone looks different. As a financial advisor and market developer, I have the privilege of helping individuals and families make wise financial decisions that align with their values and purpose. One lesson from my Certified Kingdom Advisor (CKA) training has especially shaped my perspective: don’t just think about Return on Investment (ROI)—think about Return on Life. Your money is a tool to help you live the life God has called you to live. The real question isn’t just, “How much can I earn?” It’s, “What kind of life do I want to create with the resources I’ve been entrusted with?” ✨ What does your best life look like? I’d love to have that conversation with you and explore how your financial decisions can help support the life you truly want to live. Let’s connect https://connect.thrivent.com/sofia-hernandez#contact #FinancialWisdom #ReturnOnLife #FaithAndFinance #PurposeDriven #CertifiedKingdomAdvisor #FinancialPlanning #Legacy #Stewardship See thrivent.com/social for important disclosures. OR Disclosures: thrivent.com/social

Image Read Post
Image

An incredible privilege to speak with 300+ attendees at the Baptist Convention about the connection between personal values and financial planning. Today's world pulls us in every direction, but lasting joy doesn't come from having more—it comes from living in alignment with what matters most. Behavioral Financial Advice research shows that people who align their financial decisions with their core values experience greater fulfillment, confidence, and long-term financial success. Your values should guide your goals. Your goals should guide your money. When your finances reflect your purpose, you don't just build wealth—you build a meaningful life. Thank you, Baptist Convention, for allowing me to share this important message. "Where your treasure is, there your heart will be also." – Matthew 6:21 #FaithAndFinances #FinancialPlanning #PurposeDriven #BehavioralFinance #ChristianLeadership #Thrivent #BaptistConvention #LiveWithPurpose #FinancialWisdom #Stewardship

Image

An incredible privilege to speak with 300+ attendees at the Baptist Convention about the connection between personal values and financial planning. Today's world pulls us in every direction, but lasting joy doesn't come from having more—it comes from living in alignment with what matters most. Behavioral Financial Advice research shows that people who align their financial decisions with their core values experience greater fulfillment, confidence, and long-term financial success. Your values should guide your goals. Your goals should guide your money. When your finances reflect your purpose, you don't just build wealth—you build a meaningful life. Thank you, Baptist Convention, for allowing me to share this important message. "Where your treasure is, there your heart will be also." – Matthew 6:21 #FaithAndFinances #FinancialPlanning #PurposeDriven #BehavioralFinance #ChristianLeadership #Thrivent #BaptistConvention #LiveWithPurpose #FinancialWisdom #Stewardship

Image Read Post
Image

Any time your life changes, your financial plan deserves a fresh look. Here are different life events that may trigger a need to update your life insurance coverage: https://bit.ly/47koSvA

Image

Any time your life changes, your financial plan deserves a fresh look. Here are different life events that may trigger a need to update your life insurance coverage: https://bit.ly/47koSvA

Image Read Post
Image

What a privilege it is to lead such a phenomenal team. 🙌 Every day, I’m reminded that our work goes far beyond numbers and strategies. We are a team of bilingual financial advisors called to serve people with excellence—meeting clients not just in their preferred language, but in their deepest values. We don’t lead with products… we lead with purpose. We don’t focus only on transactions… we focus on transformation. Our commitment is simple but powerful: Value first. Always. I’m incredibly proud of a team that shows up with heart, integrity, and a genuine desire to make a difference in the lives of families, business owners, and communities. If you’ve ever felt called to something more— to build a career where faith, purpose, and impact align—this is the kind of work that changes lives… starting with your own. Let’s keep building. Let’s keep serving. Let’s keep leading with purpose. #somosthrivent #purpose #financialplanning Disclosures: thrivent.com/social

Image

What a privilege it is to lead such a phenomenal team. 🙌 Every day, I’m reminded that our work goes far beyond numbers and strategies. We are a team of bilingual financial advisors called to serve people with excellence—meeting clients not just in their preferred language, but in their deepest values. We don’t lead with products… we lead with purpose. We don’t focus only on transactions… we focus on transformation. Our commitment is simple but powerful: Value first. Always. I’m incredibly proud of a team that shows up with heart, integrity, and a genuine desire to make a difference in the lives of families, business owners, and communities. If you’ve ever felt called to something more— to build a career where faith, purpose, and impact align—this is the kind of work that changes lives… starting with your own. Let’s keep building. Let’s keep serving. Let’s keep leading with purpose. #somosthrivent #purpose #financialplanning Disclosures: thrivent.com/social

Image Read Post
Image

Budgeting isn’t restriction — it’s leadership. Because a budget is simply a plan that gives your money an assignment. At SHINE, with the Convención Bautista Hispana de Texas, I had the privilege of leading a bilingual seminar for 500+ attendees on a truth that changes families: Your money will always go somewhere… The question is whether it goes to your values or to your default habits. Here’s the simple framework we used: The POWER Budget (5 minutes to start): Purpose — What matters most in this season? Outcomes — What goal are we funding next? Where — What are the 3 biggest “leaks”? Execute — Automate the first step (pay yourself first / savings / giving). Review — 10 minutes weekly to stay aligned. Budget = permission. Permission to say “yes” to what you value… and “not now” to what doesn’t serve your calling. 💬 Question: If your spending matched your values perfectly, what would change first—saving, debt, giving, or peace of mind? Disclosures: thrivent.com/social #TeamThrivent #SHINE #FaithAndFinances #Stewardship #FinancialEducation #PurposeDrivenLife #Thrivent

Image

Budgeting isn’t restriction — it’s leadership. Because a budget is simply a plan that gives your money an assignment. At SHINE, with the Convención Bautista Hispana de Texas, I had the privilege of leading a bilingual seminar for 500+ attendees on a truth that changes families: Your money will always go somewhere… The question is whether it goes to your values or to your default habits. Here’s the simple framework we used: The POWER Budget (5 minutes to start): Purpose — What matters most in this season? Outcomes — What goal are we funding next? Where — What are the 3 biggest “leaks”? Execute — Automate the first step (pay yourself first / savings / giving). Review — 10 minutes weekly to stay aligned. Budget = permission. Permission to say “yes” to what you value… and “not now” to what doesn’t serve your calling. 💬 Question: If your spending matched your values perfectly, what would change first—saving, debt, giving, or peace of mind? Disclosures: thrivent.com/social #TeamThrivent #SHINE #FaithAndFinances #Stewardship #FinancialEducation #PurposeDrivenLife #Thrivent

Image VIEW MORE +
Image

2026 IRA contribution deadline: There's still time to maximize your savings

April 15 is coming up, but you still have time to take action. See all the details on 2025 IRA contributions. ⬇️

The calendar has officially flipped to 2026, but you can still contribute to an Individual Retirement Account (IRA) for the 2025 tax year.

Image Read Post
Image

Interest rates are shifting. Understanding the purpose and timeline of your cash can help you decide whether and how to invest it for optimal returns. Ask yourself two questions. ⬇️ See thrivent.com/social for important disclosures.

Image

Interest rates are shifting. Understanding the purpose and timeline of your cash can help you decide whether and how to invest it for optimal returns. Ask yourself two questions. ⬇️ See thrivent.com/social for important disclosures.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management, Inc. thrivent.com/privacy-and-security/disclosures.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s Broker Check for more information about our financial advisors.

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Thrivent logo

Copyright: © 2026 Thrivent. All rights reserved.