About Rusty Porterfield
Life moves quickly — especially in your 40s and 50s. Income is strong, responsibilities are real, and retirement is 10–20 years away. The financial decisions you make in this season carry real weight, which is why your strategy should evolve as your life does.
I focus on building meaningful, long-term relationships with families who want to be intentional about these primary earning years. Together, we bring clarity and structure to the big questions: investing wisely, managing risk, preparing for retirement income, paying for education, identifying tax-efficient strategies to help reduce unnecessary taxes, and supporting the causes that matter most to you.
As a financial advisor with Thrivent — a member-owned, not-for-profit organization — I’m part of a model designed to help clients align their finances with their values. We believe money is a tool, and when used thoughtfully, it can become a force for good in your family and your community.
I’m a husband, father of two, and a dog dad. I understand firsthand the balance between building a career, caring for family, and planning for what’s ahead. My goal is simple: help you plan confidently and live generously.
If you’re ready to revisit your strategy and make sure it’s keeping pace with your life, I’d welcome the conversation.
About Me Personally
I’m a husband and father of two who enjoys staying active, spending time with family, and making the most of every season of life. Growing up around the Colorado mountain lifestyle gave me a lasting appreciation for the outdoors, especially skiing and spending time in the mountains whenever I can.
I enjoy exercising regularly and appreciate the discipline and consistency that come with it. Golf is another favorite — a great mix of challenge, patience, and continuous improvement. I also enjoy cooking, whether trying something new or simply bringing people together over a good meal. And as a lifelong fan of the Denver Broncos, football season is always something I look forward to.
At home, I enjoy gardening, landscaping, and working with plants, along with maintaining aquariums and planted tanks. I appreciate hobbies that reward patience and thoughtful adjustments over time. I also enjoy the strategy and mental focus that come with a good poker game.
Travel is an important part of our family life, and we enjoy exploring new places, revisiting favorite destinations, and spending time with our dog Orion. Supporting nonprofits and organizations that make a meaningful difference is also important to us, and we value opportunities to give back where we can.
Overall, I enjoy learning, improving, and creating balance between productivity and the people and experiences that matter most.