About Erica Cantrell

When I co-founded Clarity Financial Planning Group, my goal was simple: create a financial planning experience that feels personal, thoughtful, and genuinely focused on the client, not on products or transactions. Alongside my dad, I wanted to build a firm grounded in trust, clear guidance, and long-term relationships where advice is tailored, conversations are honest, and decisions are made with the future in mind.

As a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional, I am committed to high ethical standards including those outlined in the CFP Board's Code of Ethics and Standards of Conduct. The CFP® designation represents comprehensive training across all areas of financial planning and an ongoing commitment to professional growth. What that means for you is straightforward: thoughtful advice, clear explanations, and recommendations built around your goals.

Much of my work focuses on clients who have spent years saving and are now approaching or already in retirement. While building wealth is important, the real challenge often comes later: turning those savings into reliable income. Accumulating assets and creating a sustainable retirement income plan are very different disciplines. I specialize in helping clients distribute their wealth in a tax-efficient way, with strategies designed to support their lifestyle, reduce unnecessary taxes, and help reduce the risk of outliving their money, so they can enter retirement with a sense of confidence.

For me, financial planning isn’t just a profession; It’s deeply personal. I take pride in helping clients move from feeling overwhelmed to feeling secure, informed, and in control of their financial future. My goal is for every client to feel confident in their decisions and in retirement. I’m committed to continually expanding my knowledge so I can serve clients at the highest level, and I truly can’t imagine doing anything else.

Outside of Work

My journey has taken me from California to Idaho, where I’m grateful to be closer to my family. Outside of work, I love traveling, especially internationally, and having the opportunity to experience different cultures and see new parts of the world. I also have a deep love for National Parks, and I’ve been lucky to share that with my sister and brother-in-law. Together, we’ve visited several parks, and my goal is to see every National Park in the U.S. One of my favorite experiences was a two-week safari in Kenya after earning my CFP® certification. It was an incredible trip and a meaningful way to celebrate a milestone that meant a lot to me.

I’ve always enjoyed learning and growing, and that shows up in a lot of how I spend my time. I was also a collegiate rower, competing in the women’s 8 for four years in college, and it’s something I still miss. That experience played a big role in shaping my discipline and work ethic. These days, I enjoy getting outside, especially walking the Greenbelt, and taking advantage of time outdoors whenever I can. I also stay engaged through a leadership book study and a Thrivent study group, which give me the opportunity to keep learning and bring new ideas back to my clients and my team.

Fun Facts

Some fun facts about me:

✔ I am a former competitive rower. I competed in the Women's 8 in college.

✔ I have traveled to 28 different countries.

✔ I played competitive badminton in high school and am now starting to play pickleball.

✔ My favorite hiking spot? The Narrows in Zion National Park.

✔ I love musical theatre and my favorite show is Hamilton.

✔ I value family, relationships, helping others, and meaningful work.

Education and Accomplishments

CFP® (CERTIFIED FINANCIAL PLANNER™), a designation granted by the Certified Financial Planner Board of Standards, Inc.
ChFC® (Chartered Financial Consultant®), a designation granted by The American College
CLU® (Chartered Life Underwriter®), a designation granted by The American College
CLTC® (Certification in Long-Term Care ®), a designation granted by the Corporation for Long-Term Care Certification
BFA™ (Behavioral Financial Advisor ™), a designation granted by Kaplan Financial Education
FIC (Fraternal Insurance Counselor), a designation granted by the Fraternal Field Managers’ Association
FINRA Series 7 General Securities Representative
FINRA Series 66 Uniform Combined State Law
Life & Health Insurance License in CA, ID
Bachelor’s Degree: Double Major, Economics & Psychology from Chico State, 2013
I was an original co-founder of the crew team at Chico State and enjoy cheering them on at local regattas
I was featured in Thrivent's national magazine, the Spring 2021 issue, in an article titled "Women & Money"

Clarity Financial Planning Group

At Clarity Financial Planning Group, we look beyond numbers on a statement. Our work is about making sure your money supports the life you want to live, whether that’s enjoying retirement with confidence, leaving a meaningful legacy to family, or supporting causes that matter deeply to you. Our team brings focused expertise in tax strategies, wealth management, retirement income planning, and legacy planning, with each person playing a defined role so no part of your financial picture is overlooked. We serve as a long-term partner, helping simplify complex decisions and providing steady guidance as life evolves. Our process is designed to create Your Clear Path Forward, so you can move ahead with confidence and clarity instead of uncertainty or stress.

Meet My Team

Clarity Financial Planning Group

Title: Team Practice
Website: https://connect.thrivent.com/clarity-financial-planning-group