
About Craig Smaagaard
Craig Smaagaard has been a financial advisor for more than 25 years and is honored to lead the Generational Wealth Advisors team at Thrivent. The team’s mission is to help families live and leave a meaningful legacy grounded in faith, family, and finances. What Craig finds most rewarding about his work is partnering with clients to create and sustain clear, intentional financial plans that align with what matters most to them.
Clients experience Craig’s core values—creativity, meaningful work, family, achievement, and helping others—through every stage of the relationship. From taking the time to understand each client’s values, to building a personalized financial plan, to thoughtfully strategizing wealth transfer and tax efficiencies, Craig is committed to helping families make confident, purpose‑driven decisions.
Craig has been married for 22 years and is the proud father of three children, ages 20, 18, and 14. With a family that stays busy through sports and activities, he treasures time spent together. Outside of work, Craig enjoys traveling, golfing, fishing, attending concerts, and making memories with family and friends.
About Generational Wealth Advisors
At Generational Wealth Advisors, our mission is to help you live and leave a legacy in your faith, family, and finances. Through maximizing the unique strengths of our support staff and advisors, we strive to provide concierge-level customer service to every client.
As our name suggests, we love working with your family! Our team excels in helping clients and adult children who need a well-thought-out legacy strategy for families and charity, We can also equip you in preparing for and navigating wealth transfer conversations between generations, and are happy to review adult children's finances to ensure they are prepared to receive wealth transfer.
Our Values:
Service - We place importance on serving our clients and communities with integrity, quality value.
Excellence - We continually pursue the highest level of team standards, customer service, and character.
Faith - We do our best to be good stewards of our time, talent, and treasure as we put our Christian faith into action.
Family – We live to leave a legacy of love within our families for generations to come.
Community – We strive to engage our communities in a way that makes them better places to live, work, and raise families.
Meet My Team
Carmel Office

Joanna Miller
- Title
Office Professional

Lori Fox
Lori is the Director of Operations for our Generational Wealth Advisors team. She leads the business units that ensure we are able to provide concierge-level customer service to every client.
Lori's Values:
- Faith
- Family
- Health
- Integrity
- Meaningful work
- Leadership
- Title
Director of Operations / Financial Advisor

Jen McBurnie
Jen is our Practice Development Manager, overseeing the retirement experience of our team. That means she gives Thrivent Advisors a well-thought-out retirement solution,
delivers resources and solutions for Advisors to steward their transitions well, and provides retirees and successors with a supportive, collaborative team to work within.
Jen's Values:
- Achievement
- Spirituality
- Family
- Security
- Excellence
- Title
Practice Development Manager

Joel Rietveld
Joel is a Financial Advisor on our Generational Wealth Advisors team. He also lends his expertise to help develop and train our Advisors to maximize their gifts and talents while they continue to build strong, clear financial plans for their clients.
Joel's Values:
- Integrity
- Meaningful work
- Relationships
- Health
- Leadership
- Title
Financial Advisor

Zac Kibby
Zac is a Financial Consultant on the Generational Wealth Advisors team. He also provides leadership and guidance for managed accounts and investments for our Advisors and their clients.
Zac's Values:
- Family
- Health
- Creativity
- Excellence
- Wealth
- Title
Financial Consultant

Lisa Graft
Lisa is the Marketing Coordinator for our team. She equips all team members with the compelling story of what makes Generational Wealth Advisors unique, inspires the culture of our team, and provides Advisors with helpful resources to deepen their client relationships and grow their practices.
Lisa's Values:
- Creativity
- Spirituality
- Excitement
- Health
- Relationships
- Title
Marketing Coordinator

Generational Wealth Advisors
- Title
Team Practice
- Website
- https://connect.thrivent.com/generational-wealth-advisors